AI Insights · Timothy · October 2025
Top Personal Finance Apps in Kenya: Android Q3 2025
Explore the performance trends of the top personal finance apps on Android in Kenya during Q3 2025, with insights into downloads, revenue, and active users.
In the third quarter of 2025, the personal finance app segment on Android in Kenya showed diverse trends across the top five applications. Here's a closer look at the performance of these apps based on data from Sensor Tower.
YNAB experienced fluctuations in its weekly revenue, peaking at $79 in early August. Downloads saw a dip mid-quarter but recovered slightly by September, while active users decreased from 227 to 196 over the quarter.
Splitwise showed a steady increase in revenue, reaching $55 in late August. Downloads were inconsistent, with a notable peak of 74 in early August. Active user numbers were highest in early August at 148, before declining to 82 by the end of September.
Money Tracker Expense Tracker demonstrated a robust growth in downloads, surpassing 1K in September. Revenue remained stable, hovering around $44 in late August, while active users consistently stayed above 6K throughout the quarter.
Budge・Savings & Budget Planner saw a significant rise in downloads, particularly in September, reaching 202. Revenue also showed notable growth, peaking at $72 in late August.
Finally, Wallet: Budget Expense Tracker experienced a gradual increase in both downloads and active users, with downloads peaking at 274 in late September and active users rising to 674 by the end of the quarter. Revenue trends were more variable, reaching a high of $50 in early September.
These insights reflect the dynamic nature of the personal finance app market in Kenya. For further details and in-depth analysis, additional data can be accessed through Sensor Tower.